#010 – Reimagining Your Product with Luke Ball

Luke Ball is a product leader at Salesforce. After studying computer science in school, Luke started his career in front-end coding and UX. He’s worked as a consultant, an independent contractor, employee #1 at a startup, and, for the last eight years, as a product and UX manager at Salesforce. At Salesforce, he was on the original Chatter team and has worked in various capacities on Search, Einstein, and Mobile. For the last four and a half years, he worked on Social Studio, Salesforce’s platform for social media management.

We’ve all heard the analogy of changing the engine while still flying the plane. In this episode, Luke Ball shares his insights and experiences reimagining an established software product. We discuss information gathering, painting a vision for the future, getting buy-in, managing expectations, and more. A must-listen for anyone working on evolving existing software products.

Where to Find Luke Ball

At lukeball.com

@holidomelarry on Twitter

Book Recommendation

This week’s audiobook recommendation is The Three Signs of a Miserable Job: A Fable for Managers (And Their Employees) by Patrick M. Lencioni. Get your free audiobook by visiting ardentdev.com/audible. Thanks to Audible for supporting this podcast.

Music by Nazar Rybak and Alvaro Angeloro from HookSounds.com.